The 2017 half-year financial reports of William Hill, the giant bookmaker which also operates an online casino, show that the gambling market is showing a shift in favour of online betting. Although the overall revenue has fallen by 11% in the first half of 2017 mainly because of bet shops getting less popular, a 13% increase in online sports bets is recorded.
What does this mean for the gambling industry?
While iconic gambling establishments like Vegas will still be around, many small bet shops are making a loss as punters start to switch to online gambling. Many brick-and-mortar casinos have also gone online and mobile in an attempt to get a piece of the online market, much like what William Hill has done. With the decline in popularity for bet shops and the major increase in online gaming becoming even more evident, traditional bookmakers will need to change directions to ensure their survivability.
How does this affect you as an online punter?
With more companies coming into the online gambling industry, competition will definitely increase. This is great news for an online punter as more competition means online operators will need to up their game to attract players. This means that you’ll get better bonuses, promotions, more rewards and prizes, not to mention a wide variety of casinos to choose from.
What can you do now?
There’s no doubt that William Hill will shift its focus to its online betting brand in the near future. Therefore, you should sign up for an account at William Hill’s online casino now to enjoy the already lucrative rewards on offer and become a loyal customer to reap the benefits that will surely come soon.