Playtech Acquires BetBuddy To Increase Responsible Gaming

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Earlier this year, casino software giant Playtech had a trial run on gaming data analysis company BetBuddy’s software to detect the behaviours of gamblers that are considered to be problematic. Playtech was happy with the results and has made the move to acquire BetBuddy for an undisclosed price.

Who is BetBuddy?

BetBuddy is a London-based company that provides predictive analytics for responsible gaming and personalisation platforms for their clients to better understand their customers. The company works with many different parties like the Ontario Lottery and Gaming Corporation to supply the industry with big data analytics. BetBuddy plays a major role in helping the industry to better protect gamblers with problems especially by early detection.

Who is Playtech?

Playtech is one of the largest online casino software providers out there and has been a leader in helping to legalize digital gambling establishments all over the world. It’s a publicly traded company on the London Stock Exchange main market and has won multiple prestigious awards since it has been founded more than 16 years ago. If you play online slots, chances are you’ve come across some of Playtech’s most successful casino games before like Gladiator, the Age of Gods series, and Beach Life where massive progressive jackpots are up for grabs.

Where can you find Playtech’s titles?

With Playtech investing so much into responsible gaming, you know you’re in good hands when you play their games. Head over to any Playtech casino like Ladbrokes where you can immediately double your bankroll on your first deposit!