LeoVegas, a leading online casino operator that’s at the forefront of mobile casinos, has announced its plans for increasing its presence in Germany. This year will see the Swedish operator take the German market by storm with an ambitious branding and marketing campaign.
How will LeoVegas enter the German market?
LeoVegas will fully acquire a Maltese company that operates in Germany, World of Sportsbetting, with a purchase price of a €2.6 million (c$4 million). The Malta-based company already has an operating license for sports betting and casino in the state of Schleswig-Holstein along with an approved application for sports betting in Hesse. This means that under the Interstate Treaty of Gambling, once the acquisition is finalized, LeoVegas can legally market its sports betting product in the entire country.
What are some of the marketing strategies LeoVegas will adopt in Germany?
According to Gustaf Hagman, founder and CEO of the LeoVegas Group, it’s important to create a local touch to increase brand awareness and loyalty. Therefore, the company has appointed two new ambassadors for the German market, Lothar Matthaus and Stefan Kretzschmar. Matthaus was an iconic German football player who led the national team to victory in the 1990 FIFA World Cup and is the current record holder for the most World Cup matches played by a single player. On the other hand, Kretzschmar was a three-time Olympics athlete and won the silver medal with the German team in the men’s handball event of the 2004 Olympics. Furthermore, LeoVegas will also increase its payment options, especially those that are popular locally.
Who is LeoVegas?
Established in 2011, LeoVegas was created with the vision of becoming a transcendent mobile casino offering an unrivalled mobile gaming experience. Today, LeoVegas is one of the most popular online gambling platforms in the world with topnotch games including video slots, table games, and sports betting. Since the company was founded, it has won many awards including the highly-esteemed “Online Casino Operator of the Year” in the 2017 International Gaming Awards. Check out LeoVegas today and see for yourself why it’s one of Canadian players’ favourite mobile casinos.