Kindred Group (previously known as Unibet Group) has taken home the prestigious title of “Social Responsible Operator” at the 2018 EGR Nordics Awards. This is the second time the group has won the title which is a testament to its efforts in enhancing responsible gaming research and tools within the industry.

Who is Kindred Group?

Kindred Group is one of the largest conglomerates of online casino brands in the world with an astounding 20-million customer base. It’s a publicly listed company which trades under the Stockholm Stock Exchange market and operates in 11 countries across Australia and Europe. The company was founded in 1997 and currently employs more than a thousand people.

What efforts did Kindred Group make towards improving responsible gaming?

The company is eCOGRA certified and has been playing an active role in promoting responsible gaming. Kindred group is the founding member of ESSA (Sports Betting Integrity), a non-profit organization which aims to detect and deter corruption within its members. Not only that, it’s also a member of the European Gaming & Betting Association that works together with national and EU authorities for a better and more well-regulated gambling industry for EU citizens. Recently, Kindred Group has developed a new software, called AdBlocker, which works like a regular advertisement blocker but will only block out gambling promotions. This groundbreaking tool is another step forward in ensuring social responsibility and exhibits Kindred Group’s commitment to responsible gaming.

Where can you find Kindred Group brands?

There are a total of 11 brands under the Kindred Group conglomerate including some of Canadian players’ favourite casinos. You’ll find premium quality casino games and table games and even a live casino at the company’s brands. With such an esteemed mother company, you can play with peace of mind so head over to 32Red or RoxyPalace now and sign up for an account. You won’t regret it!

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